Today, I'm joined by Jared Pobre, founder & CEO of Caldera + Lab.

 

Launched in 2019, Caldera + Lab is revamping men's medicine cabinets with proprietary premium skincare formulas specifically engineered for guys.

 

In this episode, we discuss building a biotech-driven men's personal care brand.

 

We also cover:

 

• Targeting the longevity-minded male consumer

• Prioritizing proprietary R&D over repurposed formulas

• Developing distribution strategies and hospitality partnerships

 

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Caldera + Lab's Website: www.calderalab.com 

Amazon: https://www.amazon.com/stores/CalderaLab/page/2A608586-7E58-411C-8057-FFD688968227

 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

 

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Chapters:

(00:00 ) Introduction

(01:08 ) Jared's background and Caldera + Lab overview

(01:33 ) The evolution of men's skincare since 2016

(03:02 ) Formulation differences: women's vs. men's skincare

(04:32 ) Custom formulations vs. menu-based co-manufacturing

(06:24 ) Pioneering proprietary ingredients for men

(08:00 ) Building the brand with bootstrapped resources

(10:30 ) Clinical studies and efficacy testing

(13:00 ) Customer acquisition and finding product-market fit

(15:30 ) DTC and Amazon as core distribution channels

(17:45 ) Storytelling and messaging strategy

(21:53 ) Balancing scientific credibility with consumer messaging

(23:12 ) Targeting the longevity-minded male consumer

(25:11 ) Retail expansion strategy and Series A funding

(26:15 ) Country clubs, luxury hotels, and hospitality partnerships

(27:26 ) Product roadmap

(28:49 ) Conclusion