Today, I'm joined by Brian Le Gette, founder & CEO of Ammortal.

 

A wellness technology company, Ammortal's immersive recovery chambers combine PEMF, red light, molecular hydrogen, breathwork, and meditation into a single therapeutic experience.

 

In this episode, we discuss building the future of regenerative wellness tech.

 

We also cover:

• Raising a Series A and scaling commercially

• Developing the product, pricing model, and partnerships

• Stacking cellular repair modalities with mind-body integration

 

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Website: www.ammortal.com 

Locations: www.ammortal.com/locations 

Commercial Inquiries: sales@ammortal.com  

Partnerships: brian@ammortal.com

Instagram: https://www.instagram.com/ammortal_official

Facebook: https://www.facebook.com/ammortals 

 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

 

Fitt Talent: https://talent.fitt.co

Consulting: https://consulting.fitt.co 

Investments: https://capital.fitt.co

 

Chapters: 

(00:00 ) Introduction

(01:20 ) Brian's background and entrepreneurial journey

(02:40 ) What is Ammortal and the one-of-one category

(02:55 ) The core modality stack and protocol design

(05:10 ) Origin story

(06:30 ) Positioning beyond wellness buzzwords

(09:00 ) Why "tech doesn't heal—it aids self-healing"

(11:30 ) Target customer: optimization-focused consumers

(14:30 ) Distribution strategy

(18:00 ) Pricing models and commercial partnerships

(21:15 ) The experience design and musical cocoon concept

(23:30 ) Education and onboarding for new users

(25:30 ) Customer outcomes and use case versatility

(27:35 ) Landing on "chamber" as the product descriptor

(29:05 ) Long-term vision and R&D philosophy

(31:15 ) The collaborative model for wellness innovation

(32:45 ) Raising a Series A and scaling commercially

(34:10 ) Conclusion