DiscoverThe State of CRM in BtoC#32 - 2021 wrap-up and 2022 announcements
#32 - 2021 wrap-up and 2022 announcements

#32 - 2021 wrap-up and 2022 announcements

Update: 2021-12-21
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First, we’d like to wish you a happy New Year and a big thank you for listening in during 2021. 


This was an exciting year being the first we’ve done the podcast and are looking forward to more great content in 2022.


Today will be our last podcast of the year so we are going to do a quick recap of some of the key themes as we look to new content in 2022.


In this episode:


- 2022 - CRM Meet & Think events 


- 5 Key themes from 2021

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In Channel
#46 - 1st-party Data Is the Future of Acquisition

#46 - 1st-party Data Is the Future of Acquisition

2022-05-1228:06

#45 - Omni-channel retailing is here to stay

#45 - Omni-channel retailing is here to stay

2022-05-0331:19

#44 - The gap between privacy and personalization

#44 - The gap between privacy and personalization

2022-04-2631:50

#43 - Key Themes That Emerged from Shoptalk 2022

#43 - Key Themes That Emerged from Shoptalk 2022

2022-04-1240:42

#42 - How propensity scores can be used to accelerate business results w/ Simon Boissinot

#42 - How propensity scores can be used to accelerate business results w/ Simon Boissinot

2022-04-0531:02

#41 - What relevancy and pressure mean for unsubscribes

#41 - What relevancy and pressure mean for unsubscribes

2022-03-0832:56

#40 - The Build vs. Buy Dilemma

#40 - The Build vs. Buy Dilemma

2022-03-0139:52

#39 - Applying Deep Learning to CRM

#39 - Applying Deep Learning to CRM

2022-02-2224:39

#38 - Key findings from The State of CRM Report 2022

#38 - Key findings from The State of CRM Report 2022

2022-02-1556:14

#37 - Actioning the voice of the customer

#37 - Actioning the voice of the customer

2022-02-0828:14

#36 - So, What’s going on with Apple Mail Privacy Protection?

#36 - So, What’s going on with Apple Mail Privacy Protection?

2022-02-0134:56

#35 - Big CRM Tech, big promises...but do they deliver?

#35 - Big CRM Tech, big promises...but do they deliver?

2022-01-2520:24

#34 - Unlocking hidden demand within your CRM

#34 - Unlocking hidden demand within your CRM

2022-01-1930:01

#33 - 5 CRM Predictions for 2022

#33 - 5 CRM Predictions for 2022

2022-01-1131:59

#32 - 2021 wrap-up and 2022 announcements

#32 - 2021 wrap-up and 2022 announcements

2021-12-2112:09

#31 - Shed the old ways and advance your CRM forward

#31 - Shed the old ways and advance your CRM forward

2021-12-1436:29

#30 - The great ESP data challenge

#30 - The great ESP data challenge

2021-12-0724:02

#29 - Unlearn what you’ve been taught

#29 - Unlearn what you’ve been taught

2021-11-3029:44

#28 - Optimizing for Multi-Offer Campaigns

#28 - Optimizing for Multi-Offer Campaigns

2021-11-2323:46

#27 - Getting the most out of your loyalty program

#27 - Getting the most out of your loyalty program

2021-11-0927:31

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#32 - 2021 wrap-up and 2022 announcements

#32 - 2021 wrap-up and 2022 announcements

Ben Bouteille - Splio (formerly Tinyclues)