DiscoverThe State of CRM in BtoC#44 - The gap between privacy and personalization
#44 - The gap between privacy and personalization

#44 - The gap between privacy and personalization

Update: 2022-04-26
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Customers are concerned about data privacy.


It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization. 


A recent study has some interesting data on the topic and interesting interpretations of the results. 


This week we discuss the study, and results, and offer our own interpretations.

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#44 - The gap between privacy and personalization

#44 - The gap between privacy and personalization

Ben Bouteille - Splio (formerly Tinyclues)