#368: BANT For Freelancers | The Secret BS Detector For Bad Leads
Update: 2025-06-24
Description
Ever hop on a discovery call…
Only to find out they "might" be ready in 6 months, have no budget, and just want free advice?
Not only did you get your hopes up, you ALSO just wasted your time.
Yeah, it sucks - and today we’re going to fix it.
Way back in the 1960’s, IBM developed a pretty cool framework called BANT to weed out bad leads…
And in this episode, I’ve adapted it for freelance businesses.
This 4-question system will help you spot bad leads before you ever get on a call:
- You’ll save hours each week by not chasing dead-end leads.
- You’ll feel more confident on sales calls because you’re leading the conversation.
- You’ll close more high-quality projects because you’ll be talking to the right people
For full show notes, visit https://6figurecreative.com/368
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