#39 Stories that stick
Update: 2025-09-10
Description
Why do 70% of transformation projects fail? It's not the strategy – it's the story.
In this episode, transformation storyteller Mike Lee reveals how leaders turn data into narratives that actually move people to action. Mike, who guided Erste Bank's Transformation Program 2030, shares the neuroscience behind why stories activate 7x more brain regions than spreadsheets alone.
You'll discover:
- The 4 essential story types every innovation leader needs (Customer, Value, Purpose, Leader)
- How one CEO used 400 pairs of gloves to transform company culture overnight
- Why Satya Nadella's shift from "Know-it-alls" to "Learn-it-alls" saved Microsoft
- The framework to translate complex strategies into compelling narratives
- How to crowdsource and amplify stories at scale
Key insight: "Stories constitute the single most powerful weapon in a leader's arsenal." - Howard Gardner, Harvard
If your teams aren't rallying behind your innovation vision, the problem isn't your strategy. It's how you're telling it.
Download Mike's free "Change Narrator's Guide" mentioned in the episode.
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