In this episode, I discuss the shift from pain point marketing to positive, desire-based messaging. I explain how focusing on what's possible, using empowering language, and presenting growth opportunities can help you attract empowered, action-taking clients.

I also share practical examples for business coaches and nutritionists, and provide frameworks and strategies for updating your messaging to align with your dream clients.

Lastly, I offer a free positive messaging guide that includes tips, questions for client interviews, and a copywriting prompt to help you craft your new, positive messaging.

00:00 Introduction and Podcast Welcome

00:06 The Shift from Pain Point Marketing

01:24 Desire-Based Marketing: The 70/30 Rule

02:25 Empowering Messaging Examples

04:33 Three Core Transformations in Messaging

05:13 Frameworks for Positive Messaging

14:00 Interviewing Clients for Better Messaging

18:13 Using AI for Positive Messaging

19:20 Conclusion and Final Thoughts

Grab your positive messaging guide now www.suzchadwick.com/messaging

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RESOURCES

5 powerful strategies to grow your business, brand & revenue 

From Unknown to In-demand - Building a brand that sells for you

How to become a paid speaker and get the gig

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick