On this episode, Dane Howard, VP of Product Design at G2, discusses the impact of design on customer experience in software and he emphasizes the importance of trust and transparency in a software marketplace like G2, where reviews play a crucial role. Plus, Dane shares insights on creating alignment and collaboration among teams, the power of storytelling in design, and the value of customer journey mapping.

Tune in to learn:

• The Impact of Design on Customer Experience in Software
• Why You Should Be Bridging the Gap: Designing for Buyers and Sellers in a Marketplace
• The Role of Empathy and Emotional Connection in Design
• How to Create Alignment and Collaboration Among Teams
• The Power of Storytelling in Design
• How to Break Down Silos with Customer Journey Mapping
• The Importance of Reducing Friction and Increasing Delight
• The Power of Useful Artifacts

Mentions:

• G2.com
• danehoward.com
• standbeautiful.me
• Black Players for Change Juneteenth

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