#46 - Hello SaaS Sales Rep—Crossing Statement, Part 1, Scenario #1: The Structure Seeker
Description
Your prospect likes the product—but they’re sticking with the public version.
In this episode of SaaS Simplified, we kick off our Crossing Statements series with a common early-stage objection:
“We’re fine with what we’ve got.”
You’ll learn how to use a structured, five-part message—called a Crossing Statement—to help buyers move from surface-level curiosity to deeper confidence in your Enterprise offering.
We’ll break down each part of the framework with real-world examples, including:
- How to highlight what’s gained (🔹 Towards To)
- How to surface what’s avoided (🔸 Away From)
- How to end with a question that opens up the next step
If your prospects struggle to see why Enterprise is worth exploring, this episode gives you the exact language to earn their trust—and the right to go deeper.
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// Michael Feichtner
United States
