#52 - Hello SaaS Sales Rep—Crossing Statement, Part 2, Scenario #3: The Results Reviewer
Description
The trial is wrapping up. Your Champion is engaged. But now, they’re hesitating.
“I’m just not sure the results are strong enough to bring this to leadership.”
In this episode of SaaS Simplified, we take on The Results Reviewer—a Champion who needs help framing what the trial actually proved.
You’ll learn how to use a mid-trial Crossing Statement to:
- Highlight a tested feature that leadership will care about
- Reframe “meh” results as clear early indicators of value
- Offer your Champion a ready-made internal proof point
If your buyers are stalling at the final internal handoff, this episode gives you the language to shift their mindset—and get the conversation moving again.
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// Michael Feichtner
United States
