#51 Part 2 - Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect
Description
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Hello everyone,
This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing.
I brought her on to chat about:
* The identity crisis in Web3
* How founders can turn things around
* Ledger's a massive PR scandal
* Growth strategies used at Wallet Connect
and more.
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Get in touch:
Amy - https://twitter.com/amya_wilks
Wallet Connect - https://walletconnect.com/
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United States
