DiscoverOOO - A Web3 Marketing Podcast#63 The 2025 token launch marketing playbook w Mia Unhashed
#63 The 2025 token launch marketing playbook w Mia Unhashed

#63 The 2025 token launch marketing playbook w Mia Unhashed

Update: 2025-02-05
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Description

Join the OOO Community - https://guild.xyz/ooo-community
Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠

Hello everyone, today's guest is

Mia helps Web3 companies build an organic growth engine that drives sustainable engagement and user acquisition. Her strategies have driven massive traffic and scaled user growth for companies like Moonpay, Ledger, and Thirdweb.


a TL;DR

* When and why you need a token
* How is the best way to launch it
* Top KPIs to measure
* How to handle FUD


* Case studies

and more.

Get in touch:
Mia - https://x.com/mia_unhashed

Follow us:
Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠
LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠
Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠
Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠
Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

Timestamps:


00:00 Introduction to Web3 and Mia's Journey


02:50 Current State of the Web3 Market


04:51 The Role of Marketers in Web3


08:55 When and Why to Launch a Token


10:50 Challenges of Token Launches


17:15 Common Mistakes in Token Launches


20:24 KPIs for Token Launches


24:38 Tracking Marketing Impact in Web3


26:14 Exploring Sentiment Tracking Tools


27:08 Mobilizing Community for Token Launches


32:22 The Role of Influencers in Marketing


37:41 Successful Airdrop Strategies


40:41 Handling Backlash and FUD


50:11 Lessons from Project Experiences

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#63 The 2025 token launch marketing playbook w Mia Unhashed

#63 The 2025 token launch marketing playbook w Mia Unhashed

OOO - a Web3 Marketing Podcast