#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
Description
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Hello everyone,
Today's guest is Leon Stern, Head of Marketing at Polygon Labs, a leading cryptocurrency and blockchain scaling platform. With 10 years of marketing experience working in everything from agencies to product companies to web3, his vast understanding of creative strategy and brand positioning has equipped him well in leading Polygon Labs marketing department over the last year. Today, Leon is focused on solidifying Polygon's role in driving greater web3 adoption.
a TL;DR
* Polygon's brand building strategy
* Case studies and where can learn from others in the industry
* Breaking down Polygon's marketing funnel
* Marketing failures at Polygon and lessons
* Enterprise focus
* Content Marketing impact for Polygon
and more.
Get in touch:
Leon - https://x.com/0xlstern
Polygon - https://polygon.technology/
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United States
