DiscoverOOO - A Web3 Marketing Podcast#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.
#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.

#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.

Update: 2024-09-01
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Hello everyone,

This week's guest is Martin de Rijke, Growth Lead at Maple Finance.

Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention.

a TL;DR

* Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL


* Marketing strategies for institutional vs individual accredited investors


* Campaigns & case studies


* Their product marketing approach & how they integrate customer feedback


* Upcoming initiatives

and more.

Support the show here https://linktr.ee/supporttheooo



Get in touch:
Martin -⁠ https://www.linkedin.com/in/martin-de-rijke-22b4a3129/⁠
Maple - ⁠https://maple.finance/⁠

Follow us:
Twitter ⁠https://twitter.com/ooo_podcast⁠
LinkedIn - ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠
Farcaster - ⁠https://warpcast.com/frogule
Alexandra - ⁠https://twitter.com/frogule⁠
Alex LinkedIn - ⁠https://www.linkedin.com/in/alexandranicorici/⁠

#web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics

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#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.

#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.

OOO - a Web3 Marketing Podcast