Geoffrey Campbell, a partner at Praxis Engineering, comes on the show to talk about how data is shaping the way content is made today. Campbell & Zen Business host, Jonathan Maxim, have worked together before for Universal Music Group, representing major artists like Taylor Swift, Migos, and Billy Eilish, among others.

Big data is changing how content is being created from large scale productions all the way down to individual creators.

Access to statistically meaningful information has produced useful insights for content creators & beyond.  The content we see created today is, at least, in part a result of these essential economics of content markets.

In addition to discussing content markets & techniques related to valuable proprietary & publicly available data, including scraping and analytics, our guest discusses with Jonathan the use of AI to scale content creation strategies.  Listen in to learn how Spotify and Netflix have used original content production to increase their companies’ profit margins.

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