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63: The Top-of-Funnel Key to Ramping with Santiago Suarez Ordoñez of Momentum

63: The Top-of-Funnel Key to Ramping with Santiago Suarez Ordoñez of Momentum

Update: 2023-04-25

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Description

Key topics in today’s conversation include:

Biggest challenge over the last six months for Santiago (2:21 )
The thing to get right for organizational growth (5:59 )
Importance of top-of-funnel motion (8:08 )
Santiago’s journey to becoming CEO of Momentum (11:55 )
What is the context for hypergrowth at Momentum (20:04 )
The digitalization of sales in recent years (23:49 )
An Engineer becoming CEO and creating a top-down-funnel (26:32 )
Metrics to track in sales growth (33:49 )
What does SaaS(ramp) mean to Santiago? (36:47 )

The SaaS(ramp) Podcast explores how tech leaders scale from product adoption to enterprise success. Learn more at www.saasrampmedia.com.

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63: The Top-of-Funnel Key to Ramping with Santiago Suarez Ordoñez of Momentum

63: The Top-of-Funnel Key to Ramping with Santiago Suarez Ordoñez of Momentum

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