Katarzyna brings a unique blend of strategic vision, creativity, and precision to the world of ABM. As a Senior Global ABM Manager, she excels at turning data into actionable insights, navigating complex B2B landscapes, and transforming challenges into opportunities.

Her passion lies in building meaningful connections, driving impactful results, and leading teams to success. For Katarzyna, ABM isn’t just a strategy - it’s a craft that combines personalization, analysis, and the constant pursuit of growth and innovation.

Watch this episode and learn:

• How to implement ABM in a channel-first business model

  
  



• Why customer expansion is at the heart of ABM success

  
  



• The power of creativity and personalization in ABM campaigns

  
  



• How to align Sales and Marketing to overcome ABM challenges