68. Winning with ABM
Update: 2024-09-03
Description
In this episode of Let's talk ABM, we speak to Lindsay Baggett, who heads up Account-based Marketing at Tanium. Now 24 months into her role at this leading security and system management company, she’s built a formidable ABM engine. Previously, Lindsay led the Field Marketing and ABM efforts at companies including Couchbase and Gong.
Watch this episode and learn about:
Why ABM shouldn’t be ‘random acts of marketing’!
A focus on progress versus perfection
Why defining ABM is so important
What makes great Sales and Marketing alignment
And much more… !
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