74. Mastering Public Sector ABM
Update: 2025-03-10
Description
Brittney Hamer is a seasoned ABM leader specializing in targeted strategies that drive client engagement and business growth. In her most recent role as Director of Campaign & Digital Marketing at Gainwell Technologies, she spearheaded ABM programs that fostered collaboration, innovation, and revenue impact.
Watch this episode and learn:
How to navigate complex buying cycles in the public sector
Why deep account relationships drive ABM success
How intent data helps influence RFP decisions
Why experimenting with new channels boosts impact
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