70. ABM: The Next Frontier
Update: 2024-11-06
Description
Nora operates at the heart of ABM - in the intersection between research and advising Forrester customers on ABM best practices and strategy. Before joining Forrester, Nora worked as a B2B Marketer, leading both demand generation and ABM initiatives. Her combined experience as both a practitioner and an analyst provides her with a unique perspective on the evolving landscape of B2B marketing and ABM.
Watch this episode and learn:
The current state of ABM
How to achieve meaningful personalization
What the future holds for ABM
Why LTV should be your ABM North Star
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