A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world’s leading technology companies. Now Vice President, Head of Marketing at FourKites, she brings a unique blend of strategic advisory, people leadership, and account-based expertise to align Sales and Marketing. With a passion for people and results, Amanda is dedicated to driving sustainable growth and measurable business impact.

Watch this episode and learn:

• How to adopt an Account-based mindset beyond traditional campaigns

• Ways to strengthen alignment between Sales and Marketing teams

• Strategies to identify and prioritize high-value target accounts

• Practical tips for driving measurable ABM results