Nancy Carlyle Harlan is an award-winning ABM and B2B marketing consultant with a track record of driving transformative growth in high-tech SaaS. With expertise spanning ABM, Executive Marketing, and Customer Lifecycle Marketing, she has designed and scaled programs that consistently deliver measurable impact. A strategic and innovative leader, Nancy has led global ABM strategy at leading technology firms Qlik and UiPath. 

Watch this episode and learn:

• How to protect and grow your top 20% accounts

• Why ABM is a revenue multiplier for resilience, retention, and expansion

• What the “Swarm ABM” model looks like for uniting Sales, Marketing, and CS

• How to measure ABM success beyond pipeline with metrics that CROs value