#78: V2X Tech for Marketing: Turning Cars into Smart Ad Spaces
Description
What if your car could connect you to personalized offers while cruising down the highway? Enter Vehicle-to-Everything (V2X) technology—a groundbreaking innovation that’s reshaping road safety and traffic management. But it’s not just about safer driving; V2X could revolutionize marketing too. In this episode, we explore how V2X can enable proximity marketing, dynamic in-car ads, and event-based notifications, creating seamless consumer experiences on the go. Discover how marketers can leverage this emerging tech while balancing privacy and personalization. Tune in to learn how V2X could transform the future of marketing!
(00:00 ) Intro
(00:49 ) What is Vehicle-to-Everything or V2X technology? And, how does it work?
(02:57 ) What are the benefits of V2X technology?
(05:04 ) How can V2X open up new avenues for marketing?
(07:59 ) A few challenges with utilizing V2X technology for marketing
(09:36 ) Conclusion
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