The concept of 'who, not how' emphasizes the importance of finding the right people to help you achieve your goals instead of trying to do everything yourself.

Stephanie Ross, an entrepreneur and business mentor, and Kristen discuss the concept of 'who, not how.' The idea comes from the book 'Who Not How' by Dan Sullivan and emphasizes the importance of finding the right people to help you achieve your goals instead spinning in indecisions or trying to do everything yourself.

• This concept applies not only to business but also to personal life, and can be implemented by hiring interns, event planners, or other experts to assist with tasks.

• Delegating tasks and outsourcing can be challenging, but it is important to consider the cost-benefit analysis and the value of your time.

• Intentional connections and collaboration are key to implementing 'who, not how' and can lead to positive ripple effects in all areas of life.


• Reflect on who you need in your life and what is stopping you from connecting with them.

00:00 Introduction to Stephanie Ross

01:53 Introduction to the Concept of 'Who, Not How'

04:43 Implementing 'Who, Not How' in business

08:24 Applying 'Who, Not How' in Personal Life

12:18 Collaboration Over Competition

14:43 Building a Support Team for Motherhood

21:38 Collaboration and 'Whos' in Different Areas of Life

27:09 Closing Thoughts and Actionable Questions

Stephanie Ross is a passionate entrepreneur who aims to inspire and motivate wherever she goes. Stephanie launched her first business, Zen and Pow Studio, in 2013 and grew and scaled her studio for 10 years until she realized her true passion was no longer leading fitness and yoga classes, it was leading women in business. 

A true teacher at heart, Stephanie is now an educator and community connector for local female small business owners through her company, Small Business Sister Circle and is a local Realtor. Above all, Stephanie is a creator, educator, and lover of all things business, cultivating community, and ultimately helping women design a lifestyle they love.

Find all her info at: https://www.stephanieleaross.com/

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