Gray Ellender shares her journey of transitioning from a career in healthcare to founding Go with Gray Travel, a luxury travel business focusing on creating unforgettable honeymoon experiences. She discusses the importance of brand consistency, defining your target audience, and creating a unique brand identity that resonates with clients. She also highlights her marketing strategies, including the effective use of social media platforms like Instagram and TikTok. With a solid brand identity, a dedicated focus on client relationships, and a commitment to continuous improvement, Gray exemplifies the recipe for success in the travel industry. Tune in and uncover her secrets to *quickly* building a successful business based on authenticity and a client-centered approach!

Connect with Gray Ellender:

gowithgraytravel.com

Today we will cover:

•  (01:50 ) Gray’s background and journey into travel


•  (04:30 ) Building a brand and specializing in honeymoons


•  (07:40 ) Creating relatability on the intake call; building client relationships


•  (11:35 ) Authentic marketing; building a social media presence


•  (15:45 ) The Semi-Custom Brand experience 


•  (20:00 ) Gray’s Instagram strategy; leveraging client content for marketing


•  (28:45 ) Streamlining the client experience


•  (33:00 ) Setting expectations; having friends as clients


•  (39:10 ) Game-changers for scaling so quickly


•  (49:50 ) Choosing the right host agency

SEMI CUSTOM BRAND KITS

CLIENT COMMUNICATION TEMPLATES

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