AEO vs SEO with Ethan Smith of Graphite
Update: 2025-07-07
Description
"There's really no first-mover advantage, it's sort of a false concept," says Ethan Smith, CEO of Graphite. "Whenever the channel's big enough, invest in it." Ethan shares his perspective on how Answer Engine Optimization (AEO) complements SEO, the value of proprietary training data, and the evolving tech stack for AI-driven marketing.
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This episode was produced and edited by Eric Johnson from LightningPod.fm
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