Making MSCHF, an Art and Discipline with Gabe Whaley

Update: 2025-09-09

Description

What is MSCHF? A new luxury brand? An art project? A tech media play? "All of the above are true, all of the above are wrong," says CEO & founder Gabe Whaley. Today on the Intelligent Marketer, he talks with Mike & Rishabh about how he and his colleagues in Brooklyn are defying categorization and building a commercial factory for thought-provoking art. They also discuss why MSCHF doesn't chase zeitgeist-y moments, and why it's not using AI much, yet.

Links:

⁠⁠⁠⁠⁠⁠⁠⁠MSCHF

⁠⁠⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠⁠⁠

This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠⁠