Product-Led SEO Still Works For AI Search, with Eli Schwartz
Description
"I think the entire concept of AEO was invented by people looking to sell something additional to SEO," says Eli Schwartz, author of Product-Led SEO. Today on The Intelligent Marketer, he talks with Mike & Rishabh about how search-engine optimization is bigger and more relevant than ever, how AI is reshaping the funnel, and why brands should focus on product and reputation over hacks and deliverables. They also talk about why it's dangerous to try and game Reddit, why NPS scores matter, and designing products with answer engines in mind.
Links:
The Future of SEO newsletter
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
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