Unexpected Ways B2C Growth Can Be Applied to B2B, with Sam Ross

Update: 2025-08-12

Description

Good founders are "obsessed about every detail of [their] product," says Sam Ross, CEO of Numeral and former growth lead at Teespring. "'Why was it designed like this?' ... I think you kind of have to have the same approach to a lot of your go-to-market." Today on The Intelligent Marketer, Sam joins Mike & Rishabh to discuss the shifting landscape of performance marketing, the surprising things B2B can learn from consumer tactics, the impact of AI on business operations, and emerging trends in marketing channels.

Links:

⁠⁠⁠⁠Numeral

⁠⁠⁠⁠Sam's LinkedIn⁠⁠⁠⁠

⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠

⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠

⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠

⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠

This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠