AI and Brand Safety: What Marketers Need to Know Now
Update: 2025-07-30
Description
As generative AI transforms the way we create and distribute content, it’s also reshaping the brand safety conversation. In this episode, we speak with:
- Matt Shapo, Director of Digital Audio and Video at the Interactive Advertising Bureau (IAB)
- Connie Yan, Director of Platform Quality at StackAdapt
- Together, they unpack how AI is influencing media quality, contextual targeting, and the evolving standards of brand suitability.
If you’re a marketer, media buyer, or brand leader trying to balance innovation with integrity, this episode is packed with insights you can use today. Learn more about brand safety and AI here.
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