How AI Is Changing the Way Marketers Use Martech and Adtech
Update: 2025-06-04
Description
AI is no longer just a new tool in the marketer’s tech stack—it’s transforming the way we use the stack itself. From campaign planning to performance insights to creative production, generative AI is changing how marketers interact with martech and adtech platforms every day.
In this episode, we speak with:
- Scott Brinker (VP, Platform Ecosystem at HubSpot)
- Winston Zhu (Director of Platform Engineering at StackAdapt)
Together, they explore how AI is evolving the roles of marketers, reimagining user interfaces, and shaping the future of campaign execution.
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