The New Gatekeepers: AI Search and the Future of Advertising

Update: 2025-10-15

Description

As AI Overviews begin to dominate Google search results, marketers face a stark new reality: fewer clicks, fuzzier attribution, and a fundamental shift in how users discover and engage with content. In this episode of The AI Advertising Podcast, host Diego Pineda unpacks the rise of AI-powered search and what it means for the future of advertising.

You’ll hear from:

Greg Boone, CEO of Walk West,
Michael Shang, SVP of Advertising Technologies at StackAdapt

Comments

In Channel

The New Gatekeepers: AI Search and the Future of Advertising

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00:00

The New Gatekeepers: AI Search and the Future of Advertising

#box-pro-ellipsis-17613563422137{-webkit-line-clamp:2;}The New Gatekeepers: AI Search and the Future of Advertising

The New Gatekeepers: AI Search and the Future of Advertising

The New Gatekeepers: AI Search and the Future of Advertising