DiscoverMarketing vs The WorldAbsolute Collagen: Building A Beauty Business from The Ground Up
Absolute Collagen: Building A Beauty Business from The Ground Up

Absolute Collagen: Building A Beauty Business from The Ground Up

Update: 2025-05-25
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Description

How do you turn a kitchen experiment into the UK’s top collagen brand? In this episode, I am joined by Darcy Laceby, the 27-year-old co-founder of Absolute Collagen, who built a beauty empire with her Mum, Maxine. From a quirky art project at 19, Darcy sparked a direct-to-consumer hit, growing from a £350,000 first year to millions, even landing in Boots stores.

What You’ll Learn

  • Authentic Storytelling: Craft brands with heart.
  • Community Love: Build trust that lasts.
  • Smart Growth: Use feedback to soar.
  • True Grit: Lead with purpose and warmth.

Darcy’s story shows that heart and hustle can change the game, one sachet at a time.

Marketing Vs The World is produced by Urban Podcasts.

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Absolute Collagen: Building A Beauty Business from The Ground Up

Absolute Collagen: Building A Beauty Business from The Ground Up