What happens when a Mum with no business degree takes a kitchen-table idea and turns it into a £3.5 million beauty empire?

In this episode, I sit down with Lucy Pearce, the fearless founder of House of Amour, a DIY beauty brand that’s rewritten the rules of at-home glamour. Lucy’s not here with a polished pitch or corporate buzzwords—she’s bringing raw, unfiltered hustle, showing how she built a loyal tribe on social media that feels more like mates than metrics.

What You’ll Learn:

• From Hunch to Heavy Hitter: How Lucy spotted a gap in the beauty game and turned a DIY idea into a £3.5 million brand—without a business degree in sight.
• Cracking the TikTok Code: The secrets behind her viral success, and how she’s made at-home lash and nail treatments a must-have for her community.
• Building a Tribe, not a Following: Discover why Lucy’s social media strategy is less about faceless fans and more about real connection—and how you can do the same.
• The Power of Grit Over Glamour: Why raw honesty and community vibes have outshone slick marketing in growing House of Amour.
• Motherhood Meets Million-Pound Dreams: Lucy gets candid about the chaos of balancing kids and a skyrocketing business, from warehouse tantrums to midnight meltdowns. She shares how embracing the mess has fuelled her resilience and kept her grounded.

Our conversation is packed with practical takeaways for anyone looking to turn a side hustle into something massive, plus an honest peek at the rollercoaster of building a business while keeping it real.

Lucy’s story is messy, inspiring, and a brilliant reminder that the best empires start with nerve, not a textbook.

Marketing Vs The World is produced by Urban Podcasts.