Is YouTube the New Google? How Brands Can Dominate Online with Video
Description
Is YouTube the new Google for brands?
In this episode of Marketing vs. the World, Abbie sits down with Stuart Stubbs, founder of Navigate Video, to uncover how businesses can dominate online through the power of YouTube. With two decades of experience in digital video, Stuart shares how brands can move beyond treating YouTube as a dumping ground for ads and instead harness it as a true search, engagement, and conversion platform.
What You’ll Learn
- Search Power: Why YouTube is now the world’s second biggest search engine and how brands can show up where their audiences are looking.
- Content Strategy: How to balance Shorts, long-form videos, and playlists with a consistent cadence that keeps viewers engaged.
- Brand Growth: Practical ways to measure value beyond views and build authentic, trust-driven channels that convert.
Stuart offers practical advice on making content discoverable through titles, thumbnails, and timestamps, while also explaining why cadence and commitment matter more than chasing “viral” hits. He shares how YouTube can drive sales, boost brand authority, and create deeper connections with audiences when done with intention.
Marketing Vs The World is produced by Urban Podcasts.
United States
