Google’s AI Mode is shaking things up in the UK, but it’s not curtains for search - it’s a chance to get smarter. In this episode, I’m spilling the tea from our team’s experiments and what we’ve learned from the US rollout: lean into richer content, sharper tech tweaks, and amplify your PR and social game to keep shining.

It’s all about going deep with content - think detailed FAQs, authentic author bios, killer image optimisation, and homepage journeys that feel effortless. As consumer habits shift, weaving SEO with real, heartfelt storytelling is how brands pop. AI might scrape the web, but it’s human spark and know-how that make the difference. I’m here to walk you through the chaos with honest insights and a nudge to keep creating boldly.

Google’s AI Mode is shaking things up in the UK, but it’s not curtains for search - it’s a chance to get smarter. In this episode, I’m spilling the tea from our team’s experiments and what we’ve learned from the US rollout: lean into richer content, sharper tech tweaks, and amplify your PR and social game to keep shining.

It’s all about going deep with content - think detailed FAQs, authentic author bios, killer image optimisation, and homepage journeys that feel effortless. As consumer habits shift, weaving SEO with real, heartfelt storytelling is how brands pop. AI might scrape the web, but it’s human spark and know-how that make the difference. I’m here to walk you through the chaos with honest insights and a nudge to keep creating boldly.

Marketing Vs The World is produced by Urban Podcasts.