Dive into the world of sustainable lingerie with Marta B Colman, founder of Aberdevine Lingerie, a luxury underwear brand. This episode explores Marta's journey from economist to lingerie designer, her innovative approach to size-adjustable bras, and her commitment to eco-friendly materials. Marta talks about how she overcame industry scepticism, sourced recycled fabrics, and created a capsule collection that empowers women of all sizes. Get ready for an inspiring conversation about fashion, sustainability, and female entrepreneurship!

KEY TAKEAWAYS

• Aberdevine Lingerie features size-adjustable bras that adapt to body changes, solving the common problem of ill-fitting underwear.
• The brand uses recycled and regenerated fabrics, including lace made from offcuts of famous Italian manufacturers.
• Marta faced significant scepticism from the male-dominated industry but persevered to create her sustainable lingerie line.
• The lingerie manufacturing process is complex, involving skilled seamstresses and up to 30 components per bra.
• Aberdevine's capsule collection aims to provide versatile options that work with any outfit in a woman's wardrobe.
• The fashion industry's dyeing processes consume vast amounts of water, equivalent to filling 2 million Olympic-sized pools annually.
• Marta emphasises the importance of building relationships and surrounding yourself with supportive people in business and life.
• The brand focuses on creating durable, high-quality pieces that customers will treasure and keep for many years.

BEST MOMENTS 

"I realised that most suddenly don't fit me and I was very upset because they're all very expensive and I said, okay, well, there must be a way of designing something that will fit, you know, whatever happens."

"There were quite a lot of men in the industry who, who laughed at me, really, like really just laughed at me. Outrageous. Yeah, it's hilarious. It's, you know, you go to trade fairs, and I was saying, oh, I'm looking for recycled lace."

"In order to, you know, be able to accomplish something in life and to, to go, you know, as far as possible, you have to have an amazing support in your family."

"Yes, you can have it all, but not all at the same time."

"I think it's very, very important to find people around you who will kind of, you know, support you and who will have your back, who will not discourage you."

ABOUT THE GUEST

Marta Bujwicka-Colman

Marta Bujwicka-Colman is the founder of Aberdevine, an ethical, artisan lingerie brand proving that something as simple as the clothing we wear can have a meaningful impact on the happiness, confidence and empowerment of the modern woman.

Aberdrevine Lingerie

Linkedin 

HOST BIOS

Toni C. Eastwood OBE, MBA, (Business Transformation Coach and Facilitator)

Award-winning entrepreneur, who knows exactly what it’s like to start and scale NFP Business, raising multi-millions in funding. She has served as a non-executive board member and Chair of several charities and NFP organisations. With 30 years’   experience in SME, Business startup and growth, as Director of a FTSE 30 Company, starting and growing two businesses over the last 12yrs. Toni knows what it’s like to leave the familiar behind, to personally risk  everything to follow your passion for service and importantly to handle the inevitable obstacles along the way. 

Lesley Craven MA – Programme Director – (Business Transformation Coach and Facilitator)

Lesley has spent 30+ years leading public and social sector delivery, and as a CEO of numerous NFP organisations. She is an accomplished bid writer, facilitator, and business coach leading our delivery to 1000s of Small Business Owners and Leaders over the last 4 years.

PODCAST DESCRIPTION

The Women On Purpose Podcast is where we keep it real, have fun, an authentic and entertaining platform for individuals seeking personal growth, purpose-driven living, and the full range of emotions that make life an adventure.  We share some laughter, and yes, there might even be a few tears along the way. We want the conversation to flow and will be chatting with our guests learning more about their successes, challenges, and how they have navigated these sharing the tools and techniques they may have used alongside us sharing our tips and techniques from our ASPIRE Model.