AdvancedTV, does scale always matter?

Update: 2022-05-17

Description

There’s a lot of talks about the rise of AdvancedTV (ATV) and, according to a survey FreeWheel’s conducted at the end of last year, agencies and advertisers are very bullish about ATV platforms which are all seeing strong and continued growth across many European markets. The ability to bring data to TV-like environments is bringing a lot of excitements to buy-side players. However, to make these platforms attractive and valuable you need scale; but how does this play out in smaller territories such as The Netherlands? To answer our questions, this month we talked to Remon Buter, Chief Investment Officer at GroupM in The Netherlands.

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