DiscoverMediaTalks - a podcast series by FreeWheelUnderstanding the viewer to deliver a premium video experience
Understanding the viewer to deliver a premium video experience

Understanding the viewer to deliver a premium video experience

Update: 2022-09-12
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In this episode, we talked to Mathijs Gilissen, Director of Digital Performance and Optimisation at Talpa Network in the Netherlands. During our discussion we touched upon various topics from the new reality of the cookieless world to automation / programmatic as well as user experience, following a recent ad load study undertaken by Talpa. 

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Understanding the viewer to deliver a premium video experience

Understanding the viewer to deliver a premium video experience

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