Re-defining TV - Why is it important to classify TV in this day and age?
Update: 2023-01-30
Description
To kick off the first episode of our new season 2023, I wanted to continue to explore the much discussed topic of Advanced TV, and CTV in particular! There is so much going on around Advanced (AVOD, CTV, Addressable TV), with so many platforms changing models or new ones appearing and audiences hopping between all these new services to access their favourite content. Vevo has been on this bandwagon for some years and has recently expanded its distribution models, a perfect time to talk to Richard Brant, Director Advanced TV at Vevo, to discuss various aspects of advanced tv and how Vevo has evolved and embraced this new paradigm.
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