DiscoverMediaTalks - a podcast series by FreeWheelRise of linear addressable: an Italian perspective
Rise of linear addressable: an Italian perspective

Rise of linear addressable: an Italian perspective

Update: 2022-02-22
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For this first episode of 2022, we turned to Italy and spoke with Andrea Conte, Head of Product Development and Data at Publitalia’80, Mediaset’s ad sales house. We discussed some of the latest advancements that have been implemented at Mediaset from the re-positioning of their OTT services to the new developments in addressable TV and how these changes are opening the door to simpler and more effective ad campaigns.

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Rise of linear addressable: an Italian perspective

Rise of linear addressable: an Italian perspective

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