DiscoverNegotiations Ninja PodcastAnchoring in High-Stakes Negotiations with Justin Michael, Ep #431
Anchoring in High-Stakes Negotiations with Justin Michael, Ep #431

Anchoring in High-Stakes Negotiations with Justin Michael, Ep #431

Update: 2024-02-05
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Why should you utilize anchoring? How do you anchor a deal? How early in the negotiation should you do it? After 20+ years in sales—and extensive research on neurolinguistic science, Natural Language Programming (NLP), game theory, social dynamics, behavioral psychology, and anything to do with human behavior—Justin Michael has a handle on anchoring. He shares the lessons he learned from closing high-stakes deals in this episode of Negotiations Ninja. 

Outline of This Episode

  • [2:20 ] Learn more about Justin Michael
  • [6:10 ] Anchoring in negotiation
  • [9:49 ] Can you anchor too high?
  • [15:03 ] Is it a matter of confidence?
  • [16:33 ] How to persuade a C-level individual 
  • [19:19 ] Sales is the transference of belief
  • [22:30 ] People buy emotionally and rationalize with logic
  • [27:24 ] Be selective about your clients
  • [30:29 ] Learn more about Justin’s new book

Resources & People Mentioned

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Anchoring in High-Stakes Negotiations with Justin Michael, Ep #431

Anchoring in High-Stakes Negotiations with Justin Michael, Ep #431

Mark Raffan, Justin Michael