Faced with declining consumption and a threatening regulatory environment, are we good enough at talking or writing about wine? Why? What could be the levers of a new narrative for wine? And what could be the risks of not improving our game?

In this episode, hosts Pauline Vicard goes to Napa to meet author, speaker, consultant and all-round wine communicator Karen MacNeil. Karen has won every major wine communication award in the English language, including the James Beard award for Wine and Spirits Professional of the Year, and the Louis Roederer award for Best Consumer Wine Writing, among many others. TIME Magazine called her ‘America’s Missionary of the Vine’. She is the author of The Wine Bible, now in its third edition, which has sold more than one million copies. What does one of the world’s greatest wine communicators think about the state of winecommunication today?

Tune in to listen to Karen’s recommendations and the many ingredients needed for a successful, impactful and relevant wine communication.

And if you want to engage more with Karen’s great content, have a look at WineSpeed, the first fast wine e-letter—with great info and advice, all from Karen, and use the code for a 20% discount on standard annual WineSpeed subscription.

In Conversation is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities?

Be sure to visit our website Areni Global, to learn more about becoming a member and access all our reports, events and analysis.

Follow Areni on Twitter, Instagram and Linkedin: @areniglobal

Thank you for joining us today!