In this episode of Dose of Social, we sit down with Anna Tutckaia, VP of Growth Marketing at Manychat, to uncover how creators and brands are revolutionizing one‑on‑one engagement in an era where follower count alone isn’t king. Anna breaks down how Manychat’s chat automation tools help creators turn comments into meaningful DMs—and ultimately, into stronger relationships and revenue.

Anna walks us through her six‑to‑seven‑year journey at Manychat, where she’s helped evolve the platform from a Messenger‑only tool into a multi‑channel social engagement engine (including Instagram, WhatsApp, and soon TikTok). She shares how the rise of creator culture and AI‑driven content means authentic connection and community trust are now more important than ever.

Here’s what we’re diving into:

• Anna’s growth journey at Manychat: what her role really entails

• Why follower count is no longer the primary metric for success—engagement is

• How creators use Manychat to transform comments and follows into real conversations

• The concept of “authentic automation” and how to strike the balance between tech and human tone

• Common automation mistakes to avoid (e.g.,: sounding too robotic, masking bots as humans)

• Why small‑niche creators are winning in 2025—and how larger brands can learn from them

• Predictions for the next two years in creator‑led social: AI content overload, private spaces, deeper community focus

Connect with Anna Tutckaia:
LinkedIn: https://www.linkedin.com/in/annatutckaia
Instagram: @annatutckaia
Website: manychat.com

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