DiscoverAdExchangerBack To Marketing Basics, With Back Market’s New CMO
Back To Marketing Basics, With Back Market’s New CMO

Back To Marketing Basics, With Back Market’s New CMO

Update: 2024-10-22
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As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.

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Back To Marketing Basics, With Back Market’s New CMO

Back To Marketing Basics, With Back Market’s New CMO