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On The Verge Of Convergence

On The Verge Of Convergence

Update: 2024-12-23

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Feels like we’ve been waiting for the convergence of ad tech and mar tech forever. But it’s finally starting to happen, and the time couldn’t be more ripe, says Heather Macaulay, president of product-focused consultancy MadTech.

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On The Verge Of Convergence

On The Verge Of Convergence