Listen Top Shows Blog

Wendy Clark Says, ‘Do Your Homework’

Wendy Clark Says, ‘Do Your Homework’

Update: 2024-11-14

Share

Description

Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.

Comments

Top Podcasts

The Best New Comedy Podcast Right Now – June 2024 The Best News Podcast Right Now – June 2024 The Best New Business Podcast Right Now – June 2024 The Best New Sports Podcast Right Now – June 2024 The Best New True Crime Podcast Right Now – June 2024 The Best New Joe Rogan Experience Podcast Right Now – June 20 The Best New Dan Bongino Show Podcast Right Now – June 20 The Best New Mark Levin Podcast – June 2024

In Channel

Frank Predictions For 2025

Frank Predictions For 2025

2025-01-0751:00

Breaking Away From Low-Quality Data

Breaking Away From Low-Quality Data

2024-12-3159:26

On The Verge Of Convergence

On The Verge Of Convergence

2024-12-2342:29

For Incrementality Testing, It’s One Step At A Time

For Incrementality Testing, It’s One Step At A Time

2024-12-1740:08

The Crusade Against Principal-Based Buying

The Crusade Against Principal-Based Buying

2024-12-1054:28

Insight Is A Man’s Best Friend, With Mars Pet Nutrition

Insight Is A Man’s Best Friend, With Mars Pet Nutrition

2024-12-0315:18

Talking (Antitrust) Turkey With DCN’s Jason Kint

Talking (Antitrust) Turkey With DCN’s Jason Kint

2024-11-2649:24

What’s Next, With Nextdoor CEO Nirav Tolia

What’s Next, With Nextdoor CEO Nirav Tolia

2024-11-2001:01:19

Wendy Clark Says, ‘Do Your Homework’

Wendy Clark Says, ‘Do Your Homework’

2024-11-1401:04:13

The Case For Turning Google’s Network Biz Into A Nonprofit

The Case For Turning Google’s Network Biz Into A Nonprofit

2024-11-0454:57

Talking Shop With Mike Ryan, The PMax Whisperer

Talking Shop With Mike Ryan, The PMax Whisperer

2024-10-2941:04

Back To Marketing Basics, With Back Market’s New CMO

Back To Marketing Basics, With Back Market’s New CMO

2024-10-2251:54

Pitching Performance, With Pinterest’s CRO

Pitching Performance, With Pinterest’s CRO

2024-10-1545:05

Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead

Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead

2024-10-0844:49

Oracle Memories, With Omar Tawakol

Oracle Memories, With Omar Tawakol

2024-10-0151:17

Ari Paparo, On The Ground In Virginia

Ari Paparo, On The Ground In Virginia

2024-09-2452:55

Adam Heimlich, Ad Tech Time Traveler

Adam Heimlich, Ad Tech Time Traveler

2024-09-1730:12

Talking Advanced Audiences With NBCU’s Alison Levin

Talking Advanced Audiences With NBCU’s Alison Levin

2024-09-1046:23

An AMA With Reddit’s New VP Of Ad Product

An AMA With Reddit’s New VP Of Ad Product

2024-09-0352:36

Gopuff Goes In-House

Gopuff Goes In-House

2024-08-2756:36

00:00

00:00

x

Wendy Clark Says, ‘Do Your Homework’

Wendy Clark Says, ‘Do Your Homework’