DiscoverThe Software Channel Partner PodcastBalaji Subramanian: How to Win the Hearts and Minds of Your Partners
Balaji Subramanian: How to Win the Hearts and Minds of Your Partners

Balaji Subramanian: How to Win the Hearts and Minds of Your Partners

Update: 2019-12-18
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Balaji Subramanian of ServiceMax says that gaining mindshare of channel partners isn't enough: you have to win their hearts and minds. In this episode he describes a whole range of ways to make a superior channel program that will drive results. 

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Balaji Subramanian: How to Win the Hearts and Minds of Your Partners

Balaji Subramanian: How to Win the Hearts and Minds of Your Partners

Louis Gudema