Balancing Growth and Demand in a Shifting Market ft. Jeff Martinez, Red Rock Companies
Description
In this Life of a Revenue Manager episode of RevLabs by PriceLabs, host Kyle Driskell chats with Jeff Martinez, Executive Assistant & Revenue Manager at Red Rock Companies in St. George, Utah.
From collegiate athlete to data-driven revenue leader, Jeff shares how he helped scale Red Rock’s multi-division business—spanning vacation rentals, long-term management, and real estate—by combining analytics, adaptability, and cross-department teamwork.
👉 What You’ll Learn:
- How Red Rock aligns operations, marketing, and revenue management for better results
- The role of local market knowledge in pricing for desert–mountain hybrid destinations
- How to balance growth with owner expectations and trust
- Strategies to adapt to shortening booking windows and daily pricing shifts
“It takes a village. You need your marketing, owner-services, and business development teams—revenue management doesn’t work in isolation.” — Jeff Martinez
👉 Subscribe to #RevLabsByPriceLabs for more expert insights, data breakdowns, and strategies built for large-scale operators.To learn more, visit https://www.pricelabs.coThinking of giving it a try?Sign up for a free 30-day trial period at https://pricelabs.co/users/sign_up#RevLabs #PriceLabs #RevenueManagement #ShortTermRentals #VacationRentals #DynamicPricing #UtahSTR #LifeOfARevenueManager #PropertyManagement #hospitalityleaders
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