Expert Tips: Revenue Management in Seasonal Vacation Markets
Description
In this Life of a Revenue Manager episode of #RevLabsByPriceLabs, host Kyle Driskell sits down with Rick Jernigan, Jr., Revenue Manager at Brett/Robinson Vacation Rentals in Alabama.
Rick’s journey from two decades in high-level grocery retail to managing an 1,800-unit mixed portfolio is anything but ordinary. He shares how strategic thinking, honed from seasonal retail markets, now drives his approach to short-term rentals.
Key takeaways:
Translate skills from outside industries into powerful revenue management strategies.
Use a consistent weekly rhythm to tackle analytics, reporting, forward planning, and adjustments.
Manage a shorter booking window with precision to stay ahead in competitive seasonal markets.
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